What is a product?

Whenever people ask me what I do, I say I am a product consultant. More often than not, I get this baffled look asking, what is a PRODUCT?

To put it simply, a product is a physical object, or a website or app people interact with, in order to achieve an end goal. For example:

A toothbrush is an example of a physical product. We, the end consumer, use it to clean our teeth (interaction), so as to keep our mouths clean (end goal).

Uber is an example of a product. We use the app to book a ride (interaction), so as to get to the destination (end goal).

You got it. So pretty much everything we interact with can be classified as a product. At a broader level, it can also refer to the services a company provides. This is commonly known as a service or experience.

As a product consultant, our role is to provide a service to an organisation (whether you are building a digital or physical product) to help you create an end product that is simple, easy, delightful to use and fulfils an end purpose well. The end result? More happy customers.

At Tango Studio we aim to break down Silicon Valley startup jargon into everyday common language, so more businesses can thrive. If you have any more questions, connect with me on LinkedIn for a chat. You can also book an appointment via the button below.